New Business Re-Invents the Traditional Brick & Mortar Retail Shop ...

Destin, FL (PRWEB) March 26, 2012

The retail market is evolving into a consumer?s paradise. With a cold, calculated, click of a mouse, the hardest to find products can be made to appear at astronomically low prices. The internet has changed the face of sales and there is no turning back. Local brick & mortar retailers are quickly becoming ancient relics as they lose out to e-commerce powerhouses like Amazon and Wal-Mart. Despite the difficulties many business owners are facing, some are successfully adapting to the changing landscape. New software and innovative business structures are making it possible to integrate a locally owned retail shop into a national provider of goods through both physical and non-physical markets. Mike Fisher of Disaster Relief Supply, a family-owned retailer dealing in emergency preparedness supplies, shares strategies on mixed market sales.

-Advertising-

Advertising dollars can go quick for a small business with a limited budget. Every small business owner is constantly reminded of the multitudes of advertising possibilities. Print, radio, internet, mailings, sponsorships, door-to-door, the list goes on and on. With both local and online markets at stake, it?s hard to know how to invest. Fisher recommends an altered approach to traditional methods.

Trial and error is fundamentally important in a new market. Start off small and find what works, then concentrate on those methods to reach customers and convert sales. The internet offers almost countless advertising opportunities. Keep in mind that methods that drive in high traffic, may not convert as many sales as a more targeted approach. Overall advertising online can add up if not monitored closely, especially pay-per-click or pay-per-impression campaigns. However, there are some inexpensive or free outlets that are worth looking into.

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